Analyzing coffee consumption in Australia

It would perhaps be an understatement to say that the coffee market in Australia is big. It is said that Australians cannot remain far away from coffee. Prior to colonization there is not much documentation of coffee consumption among the indigenous Australians. For a fact, the British convicts who traveled to Australia in the late 18th century brought tea to the island instead of coffee.

The espresso culture of Australia from the Italian and Greek cafes owned by the migrants later which became a nationwide obsession. Today coffee has become a part of Australia’s identity. Breville barista express Australia is found in homes and shops frequently. Even though Australia is certainly not one of the major coffee-producing countries in the world, still the consumption market of Australia is among the biggest in the world. The coffee market in Australia generates a revenue of around $1.5 billion in 2017. The same year the annual domestic coffee consumption scaled to 1.87 million 60kg bags.

On average the Australians consume around 1.91 kgs of coffee per individual according to reports in 2019. Although remaining far behind the Scandinavian countries or other European nations, Australia still ranks among the 30 leading coffee consuming countries in the world.

Statisticians and marketers have forecasted that the revenues generated from the coffee shops and cafes are about to reach around 5 billion dollars in the financial year of 2020. It has been estimated that a total of 96000 people have been employed in coffee shops and cafes in Australia in the same year.

There are also some reports which state that over the period of the last two years the domestic coffee consumption has sharply declined after it reached a peak of 1.785 million sixty kilogram bags in 2016.

Reports state that 33% of all the coffees bought in Australia are lattes. Flat white coffee happens to be the second most form of popular coffee consumed in Australia and accounts for around 24% of coffee sales. The third most popular type of coffee is cappuccino which accounts for 19% of the sales. Only 4% account for espressos and 8% are black coffees. In Australia, an average cup of coffee costs somewhere around $4.13 although the price typically varies from state to state. On the Northern Territory, coffee consumers spend an average of $1 more than the people of New South Wales. Moreover, the price of coffee largely depends on the kind rather than the place in Australia.

In Australia, the substitute of milk is on the rise. This can largely be attributed to reasons concerning health, ethical, or environmental concerns. The alternative milk industry in Australia is worth $200 million. Australians prefer milky coffees over the espressos and the black coffees. As result cafes are now using soy as an alternative to milk and also nut milk is also in demand. Almond, coconut, cashew, and macadamia are also some of the most demanded substitutes of milk.

Usually, when it comes to payments Australians make payments by cards. 54% of coffees are paid in cards. In some territories, this is even higher. For instance in South Australia 68% of people pay by card and the Northern territory amounts to 69%. This shift from cash to card indicates that Australians are relatively paying more for coffee. There are even cafes with credit card surcharges for small purchases made.

Over the years Australians have installed different forms of coffee machines into their kitchens. Breville barista express Australia happens to be the most popular one.

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