The Other Side of Black Friday

There is not a single person who doesn’t like festivals. The festive season brings with it umpteen number of happiness and creates a buzz of joy and excitement in the air. Everyone gets engaged in one or the other thing. People meet their families and friends and distribute gifts. The festive season starts with Thanksgiving and lasts till the New Year. One of the most awaited days of the whole festive season is Black Friday. The very next day to Thanksgiving is undoubtedly the most successful as far as business is considered.

For the last few decades, the importance of Thanksgiving as a festival has decreased and one of the major reasons for it is the rise in marketing and advertising of Black Friday. Black Friday is indeed the biggest shopping day of the whole year. This shopping season lasts till Cyber Monday. People try to kill deals and offers during the shopping season. But do you know there are some hidden truths behind all the joy and happiness that you see? Here, we are gonna discuss them.

The Killer Black Friday

According to the official data, there have been more than 160 cases of violence during Black Friday shopping days. At least 14 people have been killed in different incidents and more than 120 people got injured in it. The majority of these incidents happened when people were standing in the queues waiting for their turns to come. In a few incidents, people were shot dead or left injured by frustrated gunmen. Below are some of the most fierce incidents that happened on Black Friday in the past few years.

  • In 2018, a 27-year-old man was shot dead over a parking issue in South Keys Ottawa. There was a shortage of parking spaces and eventually after the argument this man was killed.
  • In 2016 as well another incident took place over the parking space. This time the place was Walmart, Las Vegas. One of the shoppers got frustrated with the chaos and rush. He opens fire which leads one man to be killed.
  • The year 2014 crossed the limits when a couple tried to steal the Black Friday discount products from an American Eagle store in Texas. They beat the store manager, tied her hands with duct tape and later lit her up which caused her death.

Also, there are several incidents of a stampede during Black Friday that left several people injured. Running over others and injuring them is not a good idea.

The Impact on Social Lives

The festive season is for all but not everyone is lucky enough to celebrate the festivals with their loved ones. According to a survey, about 47% of the retail workers have to work overtime on the five days of shopping. Almost 80% of them wanted to celebrate the festive season with their loved ones, family and friends. But due to the stiff competition between the stores, and attracting consumers, the retail stores open early and close late during the shopping season and thus the workers have to spend the festive season with their colleagues rather than their friends.

The Game of Debt

No wonder Black Friday is the biggest shopping day of the whole year. According to Adobe Analytics, the US consumers spent more than $14 billion together on Black Friday and Cyber Monday previous year. Thus an average American spends about $350 in the festive season. Moreover, the psychology played by the sellers by highlighting the discounts and offers is the real trick behind this. People buy more than what they need or require just thinking that they are getting humongous discounts and offers.

In this process, people generally end up lending money. They take EMIs and promise to return the EMIs. Thus they get stuck with paying the EMIs for the things which they didn’t require in the first place. And hence end up in the situation of debt.

An Ideal Approach

The best part of any festival is that it provides you enough time from your busy lifestyles to spend some quality time with your loved ones. But instead, we tend to spend the time shopping and looking for deals. Indeed, grabbing the best deals is a good thing and one must not miss the best deals for them. But at the same time, we must not forget the idea behind the holidays.

Shopping and grabbing the best deals should be a part of the holidays but not the only thing to do in the holidays. We must maintain an equilibrium in this process. Moreover, we must be considerate about others as well. And yes, sometimes shopping does get frustrating when you can’t find the best deals for yourself. Don’t forget that it’s not the end of the world. So, don’t lose your patience in that case. I hope next time you will have wonderful holidays.

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